Crushed Web, Branding & Mobile Application
With Crushed, you can Track, Search, and Share the wines you love, all in one smart little app! Track what you are drinking, search for details on new labels and share the wines you love with other Crushed users or straight to your social networks. We collaborated directly with the founder from the initial conceptualization & market research, through brand strategy, naming & tagline, then on to design and oversaw the development of the app, and all the marketing materials that followed.
• Brand Strategy
• Naming & Tagline
• Identity Design
• UX & Functional Specifications
• Mobile App Design
• Website Design & Development
• Social Media Customization & Campaigns
Custom Mobile App Design
Behind this deceivingly simple, mobile app design there’s hours of painstaking work mapping content and user flow, interface studies, click-through demos, a few white boards and hundreds of sticky notes. We knew we’d hit the mark when the first comments about the app were consistently how easy it was to use and how nice it looked.
Spreading the Word
We supported the launch of the new app with a variety of marketing and promotional items including a clever little identity, responsive website, HTML email templates, business cards and stationary, shirts, stickers, a presentation template, and more…