Brand StyleGuide
a graphic representation of the brand messaging, design elements and proper usage
DirectBooks: Messaging & Brand Identity for a Consortium of a Nine Global Banks
Create a messaging platform / policy and new brand with a full set of identification materials to launch in just four weeks.
Direct Books is a consortium initiative of nine global financial institutions that came together to create an innovative digital platform for the primary issuance process. A company in its infancy, it had a phenomenal vision, but no dedicated staff to bring it into reality. The Consortium realized they needed a dedicated team of brand and marketing experts to define purposeful messaging and establish a memorable identity. Essentially, an outsourced virtual marketing department who could hit the ground running.
INDUSTRY: Financial B2B
DELIVERABLES:
- Brand Strategy
- Messaging
- Logo Design
- Website Design & Development
- Social Media Customization
- Print & Electronic Collateral
20+ Initial Logo Concepts
Why LaunchSnap?
Why LaunchSnap? We listened. No, we REALLY listened and HEARD exactly what they needed. Applying our years of experience, we presented a proposal that would meet both their immediate and long term needs while also maximizing their budget. Rather than giving them a bloated itinerary, we prepared an agile proposal with full flexibility.
When requested to complete the project in just four weeks (two weeks faster than our already aggressive timeline) – not once did we hesitate to take up the challenge. We then proceeded to project manage it as if our very lives depended on it. Within that timeframe, we were even able to provide a flexible selection of additional ‘nice to haves’ from which they could pick and choose as the project progressed. We were confident of our speed, efficiency, attention to detail and ability to deliver on time, yet remain within budget.
Testimonial
“There is so much to do when launching a new company and LaunchSnap proved to be an invaluable partner to meet our branding needs. The team took the time to not only understand who we are as a company but also where we were in the journey, and tailored their service accordingly.
I appreciate how flexible, patient, and efficient they were while creating the DirectBooks brand identity, website, and marketing materials.”
—Richard Kerschner
CEO DirectBooks, LLC
