Crushed allows you to effortlessly Track, Search, and Share your favorite wines through one intuitive app! Keep tabs on what you’re sipping, explore details on new labels, and easily share your wine discoveries with other Crushed users or directly on your social networks. Our collaboration spanned from the initial conceptualization and market research, through brand strategy, naming, and tagline development, to design, overseeing app development, and creating subsequent marketing materials.
From Visibility to Community:
Multi-faceted social media campaigns played a pivotal role in cultivating an audience for the Crushed App. By leveraging various social platforms, we reached potential users and formed a community of individuals spanning all ages and backgrounds, including both wine enthusiasts and casual sippers. The compelling content, promotions, and advertisements on social media not only heightened visibility but also nurtured a community around the app, fostering user discussions, sharing, and recommendations.
From Concept to Reality:
Beginning with conceptualization and market research, the initial phase of creating the Crushed app focused on understanding our audience and how we could differentiate our app. After hashing out the must-haves with focus groups, it was time for the fun stuff – designing an app that’s not just functional but fun to use. We stayed hands-on throughout the development and testing to make sure everything worked smoothly.
GaN Systems