Spry Brand Refresh & Strategy

Spry is an innovative digital platform designed to navigate the complexities of NIL (name, image, likeness) for athletic departments, student-athletes, and the NCAA. LaunchSnap was tasked with leveraging the existing logo to find the aesthetic balance between an intuitive and inviting platform with the “cool” factor of college athletes, to assist with marketing through a product launch and craft a comprehensive content and organic social media strategy.

Services Provided
Spry b2b website design
Spry b2b website design home mobile
Spry b2b website design product mobile2

Content Strategy

After we had established the new look and feel, we applied it to Spry’s existing rich media content and brainstormed SEO-based ideas for new ebooks. Furthermore, we launched the Spry 5 Newsletter, a curated compilation of top NIL news, introduced Spry Sessions, an engaging webinar series, and contributed creative ideas for SEO drived articles and interviews.

Spry b2b content marketing
Spry b2b content marketing mobile
Spry b2b content marketing asset
Spry b2b content marketing asset mobile

Organic Social Media

After analyzing competitor social profiles, we refined our strategy and implementation calendar to seamlessly align with our overall marketing strategy and content calendar. In addition to showcasing the platform features and branded social content, we strategically promoted gated ebooks and events, NIL news, and participated in #teamtuesdsays.

Spry b2b social media
Spry b2b social media mobile

“We received an RFP from a prominent athlete program today. It’s meaningful because it means the industry is finally aware of all that Spry offers. Thank you for everything you did for us. Marketing is paying off!