Spry is an innovative digital platform designed to navigate the complexities of NIL (name, image, likeness) for athletic departments, student-athletes, and the NCAA. LaunchSnap was tasked with leveraging the existing logo to find the aesthetic balance between an intuitive and inviting platform with the “cool” factor of college athletes, to assist with marketing through a product launch and craft a comprehensive content and organic social media strategy.
After we had established the new look and feel, we applied it to Spry’s existing rich media content and brainstormed SEO-based ideas for new ebooks. Furthermore, we launched the Spry 5 Newsletter, a curated compilation of top NIL news, introduced Spry Sessions, an engaging webinar series, and contributed creative ideas for SEO drived articles and interviews.
After analyzing competitor social profiles, we refined our strategy and implementation calendar to seamlessly align with our overall marketing strategy and content calendar. In addition to showcasing the platform features and branded social content, we strategically promoted gated ebooks and events, NIL news, and participated in #teamtuesdsays.
Be Forever Me