Subsurface, a technical conference delving into the forefront of innovations within the open data lakehouse ecosystem, gathers technology leaders from renowned companies like Apple, Wayfair, Shell, TransUnion, Pinterest, and Shopify. These leaders share their invaluable experiences in architecting and constructing modern cloud data lakehouses. LaunchSnap was asked to rebrand the conference to give it an edgy, modern flair.
We began by reimagining the event’s core visual identity. This led to the creation of a dynamic new logo, a vibrant color palette, and distinctive fonts and graphic motifs. These elements were seamlessly integrated across various platforms, from the website to social images and event swag. Our goal was to strike a balance between creativity and authenticity, ensuring the rebrand not only captures attention but also aligns with the forward-thinking spirit of the conference. Learn more about how we create exceptional branding >
Transformative Web Design:
The website had to fulfill a multitude of purposes, seamlessly transitioning from a basic one-page save-the-date and call-for-speakers platform to an event signup hub highlighting speakers and agendas. Post-event, it transformed into a portal for on-demand video content. By carefully considering all potential use cases from the outset, we crafted a user experience that flowed seamlessly across these diverse functionalities. Learn more about our website design process >
Mirren Direct