B2B Public Relations

Building relationships, igniting conversations, and empowering communities.

Our Unique Approach to PR for B2B Companies

PR’s influence on the entire sales ecosystem is undeniable. It’s the invisible thread that builds trust, warms up leads, and creates an environment where your brand – and sales team — can thrive. We build PR programs for our clients that center on growing a brand’s influence from transactional to truly impactful. Whether you need a fractional CCO or an extension of your existing team, LaunchSnap can scale to meet your needs and drive meaningful business outcomes.

Data-Driven Storytelling

We go beyond gut feelings. We leverage data analytics to measure the impact of campaigns, track sentiment, and identify target audiences with laser precision. This data informs storytelling, ensuring it resonates with the right people and delivers measurable results.

b2b content marketing channels
b2b pr strategies

Integrated Communications

We embrace and seamlessly integrate paid, earned, shared and owned media channel to amplify messaging and reach diverse audiences. Our client campaigns span traditional media relations, social media management, influencer marketing, content creation, and event management. This creates a consistent and unified brand experience across all touch points.

Elevating Brand Advocacy

Shifting from targeting audiences to cultivating communities is crucial for brands to stand out digitally. Our strategy focuses on building authentic connections and amplifying messages through brand advocates. By fostering genuine dialogue and leveraging micro-influencers, user-generated content, and niche platforms, we enhance your brand’s trust, authenticity, and reach organically.

b2b public relations audiences

“As opposed to a pure public relations strategy, Visible Alpha engaged with LaunchSnap’s PR team with a specific and unique goal: position our data as a trusted source for business reporters. They were able to forge strong media relationships that amplify our brand through data citations and build credibility in the market to attract clients.”

B2b demand gen tactics

Embracing Cutting Edge Technology

We leverage automation tools for tasks like social media scheduling, media monitoring, and campaign reporting. This frees up time for strategic thinking and creative content development. Advanced analytics tools powered by AI and machine learning provide deeper insights into audience behavior and sentiment, allowing for even more targeted and effective campaigns. By adopting these modern approaches, we move beyond traditional tactics and deliver impactful campaigns that truly connect with audiences, build brand loyalty, and drive sustainable success.

We Think Long-Term

Effective PR is a marathon, not a sprint. We build relationships, nurture trust, and consistently demonstrate your values. Short-term tactics might grab attention, but long-term relationships build loyalty and advocacy. Let’s talk about how PR can be a part of your marketing strategy >

B2b full funnel analytics2

In the B2B arena, whispers can echo louder than shouts. That’s where PR shines. It’s not just about flashy headlines, it’s about building trust, forging connections, and establishing your voice as a thought leader. It’s the subtle art of influence, guiding decision-makers and shaping partnerships long before the deal is inked.

Team Experience

In today’s competitive landscape, a well-crafted PR strategy is no longer optional, it’s essential. It acts as your roadmap, guiding your efforts to achieve specific objectives and ultimately shape your brand’s public image. Gone are the days of press releases and media pitches being the sole focus of public relations. Today’s modern communications programs operate in a dynamic and interconnected world, employing a multifaceted approach to building and amplifying brands.


For B2B companies, communication is more than just dialogue; it’s a strategic weapon, defining brand perception, shaping relationships, and driving business outcomes.

Our B2B Public Relations Services Include

  • PR Program Strategy

  • Global, National and Local Media

  • Influencer Relations

  • Data-Driven Storytelling

  • Narrative Development

  • Executive Thought Leadership

  • Media Training

  • Brand Messaging

  • Event Support

  • Crisis Communications

  • Reputation Management

  • C-Suite Communications

  • Corporate Transaction Communications

  • Program Measurement and Reporting