Visible Alpha Full Spectrum Marketing Services

Backed by the world’s leading investment banks, Visible Alpha enhances the investment research process by extracting meaningful value from analyst models and research reports through partnerships with the world’s premier investment research organizations.

Our partnership with Visible Alpha began shortly after their commercial launch. We have been an extension of the marketing team as it has grown into a strategic, comprehensive department. We’ve had the unique opportunity to do strategic planning as well as daily operations of nearly every marketing service from creating a compelling and memorable brand (minus the logo), to SEO, to marketing automation, and PR. It’s been an incredible collaboration.

Services Provided
Visible alpha b2b branding mobile
Visible alpha website design desktop
Visible alpha b2b website design mobile
Visible alpha b2b website development mobile

Lead Gen through Multi-Channel Campaigns

A key area of our focus revolves around generating sales-qualified leads, achieved through diverse methods like targeted marketing campaigns featuring valuable gated content. We cultivate interest across multiple channels, including PPC, paid placements, SEO, account based marketing and both organic and paid social. Upon conversion, we implement fully automated, personalized nurture sequences designed to assess lead quality and guide high-quality leads through the decision-making process, preparing them for a seamless handover to the sales team.

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Visible alpha b2b marketing campaign mobile
Visible alpha b2b marketing campaigns mobile
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Visible alpha b2b social media campaign mobile
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“LaunchSnap is a pleasure to work with during every step of the marketing process. From the beginning, they have helped us focus on understanding and delivering on what will actually move the needle, not our preconceived notions of what we thought we needed. I appreciate LaunchSnap’s strategic and streamlined approach, cutting out a lot of the back and forth to save us money and time.”

Creating Momentum with SEO

Initially, we identified SEO opportunities by analyzing Visible Alpha’s organic profile as well as the industry and competitors. We then developed a strategic roadmap, optimizing for industry-specific niche content, creating user-focused content, and targeting rich snippets. Now, organic search is the main traffic source, significantly boosting brand awareness and attracting qualified leads. Explore SEO Strategy & Implementation Plans >

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visible alpha b2b seo keywords mobile

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Visible alpha b2b seo rich snippets
Visible alpha b2b seo rich snippet

“The SEO plan LaunchSnap created for us has been an invaluable resource for our team. It was literally a map of how to get from where we were to where we wanted to go, and the team has been responsive to the changing dynamic of our fast-growing business. The results speak for themselves. Organic traffic is now our #1 source of site visitors. We own multiple rich snippets and fast-tracked our lead gen.”

Visible alpha b2b user experience mapping


The focus of our PR efforts is three fold: gaining media citations, proactive story pitching, and cultivating personal relationships with key companies and writers to empower them with the data of our platform. We’ve been featured in publications such as:

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visible alpha b2b pr publications mobile

“As opposed to a pure public relations strategy, Visible Alpha engaged with LaunchSnap’s PR team with a specific and unique goal: position our data as a trusted source for business reporters. They were able to forge strong media relationships that amplify our brand through data citations and build credibility in the market to attract clients.”

Elevating a Product Launch

The introduction of a new product prompted the need for a distinctive visual representation. We crafted a product-specific logo and a unique visual motif symbolizing the convergence of the biopharma industry with financial investment technology. This visual language was then seamlessly integrated into the website and translated into diverse marketing materials, including materials for trade show events.

Visible alpha b2b product branding
Visible alpha b2b product launch