Designed specifically for agency account and pitch teams, MirrenDirect is an on-demand training platform. They provide the skills to more effectively lead clients, become indispensable strategic partners, and generate organic growth. LaunchSnap was enlisted to completely revamp the platform, including its form, functionality, overall brand, and marketing strategy.
We began by evaluating the existing platform, identifying its strengths, weaknesses, and missing functions. Following this analysis, we crafted wireframes to outline the ideal user experience and desired functionalities. This led to the development of a comprehensive functional specification, empowering the client to issue an RFP for development agencies. Lastly, we explored options for a fresh design aesthetic that would also define a new logo as well as brand style. The final design not only looked great, it improved the user experience and enhanced the application’s inviting and engaging qualities.
Once we solidified the visual identity of the new platform, the brand quickly took shape. Unlike a conventional style guide focusing solely on colors and fonts, we needed to include styles for grids, icons, and interactive elements like dropdown menus, tabs, and accordions.
The final step was distilling all of our knowledge of our target users and everything we had created to meet their needs into a captivating marketing website designed to resonate with our target audiences and drive conversions. We quickly established credibility, clearly communicated who can benefit from the platform, and highlighted its functionality and what set it apart from competitors. Learn more about how we create websites >
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