Backed by the world’s leading investment banks, Visible Alpha enhances the investment research process by extracting meaningful value from analyst models and research reports through partnerships with the world’s premier investment research organizations.
Our partnership with Visible Alpha began shortly after their commercial launch. We have been an extension of the marketing team as it has grown into a strategic, comprehensive department. We’ve had the unique opportunity to do strategic planning as well as daily operations of nearly every marketing service from creating a compelling and memorable brand (minus the logo), to SEO, to marketing automation, and PR. It’s been an incredible collaboration.
A key area of our focus revolves around generating sales-qualified leads, achieved through diverse methods like targeted marketing campaigns featuring valuable gated content. We cultivate interest across multiple channels, including PPC, paid placements, SEO, account based marketing and both organic and paid social. Upon conversion, we implement fully automated, personalized nurture sequences designed to assess lead quality and guide high-quality leads through the decision-making process, preparing them for a seamless handover to the sales team.
Initially, we identified SEO opportunities by analyzing Visible Alpha’s organic profile as well as the industry and competitors. We then developed a strategic roadmap, optimizing for industry-specific niche content, creating user-focused content, and targeting rich snippets. Now, organic search is the main traffic source, significantly boosting brand awareness and attracting qualified leads. Explore SEO Strategy & Implementation Plans >
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The focus of our PR efforts is three fold: gaining media citations, proactive story pitching, and cultivating personal relationships with key companies and writers to empower them with the data of our platform. We’ve been featured in publications such as:
The introduction of a new product prompted the need for a distinctive visual representation. We crafted a product-specific logo and a unique visual motif symbolizing the convergence of the biopharma industry with financial investment technology. This visual language was then seamlessly integrated into the website and translated into diverse marketing materials, including materials for trade show events.
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